Clan Hotel launched with an intention to rethink luxury

by • October 18, 2019 • hotelComments (0)646

Far East Hospitality rethinks luxury with the launch of The Clan Hotel. Slated to launch in Q2 2020, The Clan Hotel’s first property in Singapore is a modern luxury hotel
with a nostalgic story to tell.

Far East Hospitality, Singapore’s leading operator of hotels and serviced residences, on Oct 17 held a press conference at ITB Asia 2019, where Mr Arthur Kiong, Chief Executive Officer, Far East Hospitality, introduced upcoming modern luxury hotel – The Clan Hotel Singapore. The latest brand to be added to Far East Hospitality’s portfolio, The Clan Hotel anchors the group’s vision in rethinking what luxury means for a new generation of travellers.

Travellers aged between 25 and 44 years old make up an average 41% of international visitor arrivals recorded over the last 6 months. This is an up-and-coming generation with 57%, placing travelling and seeing the world at the top of their list of aspirations. “Discerning and savvy, they are willing to pay reasonably more to enjoy unique or memorable experiences. This new generation of travellers defines luxury beyond the traditional sense,” said Mr Kiong.

Mr Kiong added, “To meet the growing momentum of experience-driven travel, we challenged ourselves to introduce a new perspective on luxury with The Clan Hotel. Through carefully curated touchpoints, we want to connect more travellers to unique experiences that deliver both a deeper cultural connection and a strong sense of place—staying true to our customer-centric approach of Singapore-inspired hospitality.”

The Clan Hotel Singapore: A modern luxury hotel with a nostalgic story to tell

clan hotel

Artist’s Impression of The Clan Hotel Singapore (Image: Far East Hospitality)

Slated to open in Q2 2020, The Clan Hotel Singapore is the first property to launch under the new brand.

A modern luxury hotel, The Clan Hotel Singapore draws inspiration from a bygone era and the pioneering spirit of hope, aspiration and comradeship that prevailed and built this nation. Every aspect of the hotel is designed with authentic touches to evoke a sense of kinship and community—where guests are treated as insiders, and part of a club with like-minded people.

The 324-room property has an inventory comprising four room types: Superior Room, Deluxe Room, as well as the Premier and Grand Premier Room, which are part of the hotel’s MASTER Series rooms that offer highly customised services to inspire a sense of belonging at every step of the guest’s travel journey. These include immediate room check-in services at the airport with limousine transfer or luggage forwarding, a welcome tea ceremony serving Chinese tea and traditional snacks, and turndown services with blooming flower tea and essential oil rollers.

The hotel is sited at the crossroads of culture and commerce, and only minutes away from commercial buildings in Raffles Place, Collyer Quay and One Fullerton; heritage streets around Far East Square, Telok Ayer Street, Amoy Street, Club Street, Ann Siang Hill, Lau Pa Sat and Chinatown; as well as uniquely Singaporean sights such as the Marina Bay and Gardens by the Bay.

Further establishing itself as a conduit between guests and the community within its vicinity, Mr Kiong also introduced today – The Clan Keeper Collective, a network of keepers and creators of culture, tradition and craft in Singapore.

To bring to life the best of local experiences for its guests, The Clan Hotel Singapore will be collaborating with these artists to create authentic touchpoints that represent Singapore-inspired hospitality. These include customised in-room dining experiences, personalised precinct tours, photo walks, and food tours, as well as shoe-shining services. These collaborations are set to be unveiled over the course of next year.

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A 2019 Deloitte Global Millennial Survey said Millennials and Gen Z aspire to travel and help their communities more than starting families or their own businesses. The survey questioned 13,416 millennials across 42 countries and territories, along with 3,009 Gen Z respondents in 10 countries. Among the key findings:

  • Economic and social/political optimism is at record lows. Respondents express a strong lack of faith in traditional societal institutions, including mass media, and are pessimistic about social progress.
  • Millennials and Gen Z are disillusioned. They’re not particularly satisfied with their lives, their financial situations, their jobs, government and business leaders, social media, or the way their data is used.
  • Millennials value experiences. They aspire to travel and help their communities more than starting families or their own businesses.
  • Millennials are skeptical of business’s motives. Respondents do not think highly of leaders’ impact on society, their commitment to improving the world, or their trustworthiness.
  • They let their wallets do the talking (and walking). Millennials and Gen Z, in general, will patronize and support companies that align with their values; many say they will not hesitate to lessen or end a relationship when they disagree with a company’s business practices, values, or political leanings.

Each year, Deloitte ask millennials about global societal challenges and their personal concerns to see how they’re trending. This year, they said that they were seeing a palpable deterioration of optimism and a wide variety of both macroeconomic and day-to-day anxieties weighing on their minds.

Among 20 challenges facing society that most concern respondents on a personal level, climate change/protecting the environment/natural disasters topped the list. And it wasn’t close. Twenty-nine percent cited it as a worry, seven points more than the next-highest concern: income inequality/distribution of wealth.

The Deloitte survey showed that more than half of Millennials and Gen Z want to earn high salaries and be wealthy. But that their priorities have evolved or at least have been delayed by financial or other constraints. Having children, buying homes, and other traditional signals of adulthood “success markers” do not top their list of ambitions.

Instead, travel and seeing the world was at the top of the list (57 percent) of aspirations, while slightly fewer than half said they wanted to own a home (49 percent). They also were more attracted to making a positive impact in their communities or society at large (46 percent) than in having children and starting families (39 percent). Women (62 percent) are more interested in seeing the world than are men (51 percent), the survey said.

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