OrangeTee & Tie brings automated digital marketing capabilities and new digital platform to agents via Property Agent App as part of their Digital Ecosystem.
OrangeTee & Tie, Singapore’s third-largest real estate agency, announced today a strategic partnership with DREA, a marketing automation platform for property agents to easily launch digital marketing campaigns for their property listings and services.
With this exclusive partnership, more than 4,200 OrangeTee & Tie agents gain instant access to DREA’s advanced programmatic ad and lead generation capabilities directly from within OrangeTee’s Property Agent App – one-stop real estate digital ecosystem.
OrangeTee & Tie’s property agents will also see all their property listings auto-synced on OrangeTee’s Facebook page and the DREA.sg portal at no cost. This will allow agents to achieve maximum exposure and visibility on the various digital platforms. It also allows them to take full control over their own marketing through Digital Ads on Google, Facebook, Instagram and hundreds of other high-quality websites, all while boosting their own personal or new launches brand.
In today’s market, consumers also expect immediate responses to their enquiries. Besides reaching a broader audience, DREA’s automated lead nurturing system and chatbot will also allow OrangeTee agents to be highly responsive and to spend their time on higher-value tasks that provide better customer experiences instead.
The partnership is expected to give OrangeTee & Tie’s agents a significant leg up over competitors, in a market environment where consumers are no longer spending time on just a few digital platforms but are continuously moving between multiple social and digital platforms.
“We are excited to be able to partner OrangeTee & Tie on this initiative and to bring their property agents the same proven lead generation technology that is today used by local and international property developers across the 10 key cities we serve”, said Siah Yuet Whey, CEO of DREA.
Steven Tan, Managing Director of OrangeTee & Tie, said, “There is a significant shift in how consumers are beginning their property search, often starting with online market research and a clear vision of exactly what they want out of their future home. As such, digital marketing is now at the forefront of property agents’ marketing efforts.”
Mr Tan added that this is why it is imperative that DREA is integrated into Property Agent App so that OrangeTee & Tie agents can seamlessly execute their digital marketing campaigns after launching their websites via Auto-Website feature.
“The Property Agent App by Orange Tee points to the signs of the times and property agents “must upgrade to keep up with than or die”, said Mr Paul Ho, chief mortgage officer of iCompareLoan.
He noted that many property agencies struggle to keep up with all the regulatory changes in the industry, as well as the changing financial calculations for acquiring a property. He urged property agents to master the basics in property financing, refinancing, taxation and CPF.
Mr Ho said that iCompareLoan.com runs a full 2 – 3 days course on how property agents can produce such reports for their customers. He added that the trademarked course teaches Property Agents how to generate complicated Financial calculations using – Home Loan Report (TM) – in 3 mins flat. This helps Property agents to close deals faster and serve customers more professionally.
The Home Loan Report tool is a Singapore’s first one-of-a-kind analysis platform that provides latest updates of detailed loan packages and helps property agents, financial advisors and mortgage brokers to analyse home loan packages for their clients and give unbiased home loan / commercial loan analysis for their property buyers and home owners.
As buyers of the future grow more discerning, agents cannot afford to just rely on their personality or their experience to attract clients. Buyers and sellers of the future will increasingly rely on agents to have knowledge on property finance calculations and this is where the Home Loan report comes in.
This trademarked tool is a one-stop solution that can help deliver a detailed home loan report to property agents in 3 minutes flat. This is especially helpful when agents who do not have knowledge on property finance calculations make cold calls to potential clients and need to have a thorough analysis at hand in order to best direct each client on what their property buying and selling options are.
Mr Ho asserted that property agents who want to continue working in the industry must set themselves apart and position themselves as thought leaders, especially in this day and age where digital marketing largely drives the economy.
What’s especially good about the trademarked Home Loan Report is that the more agents use tool, the more traffic it will bring to the agency’s website. This feature is great for leads capture and brand recognition.
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