Sotheby’s International Realty Affiliates LLC in May last year, announced that Curate by Sotheby’s International Realty(SM), the first real estate-branded augmented reality app, is now available on Apple iOS-enabled devices, iPhone and iPad. The augmented reality app is also available for download in the Google Play Store.
Curate, the augmented reality app, by Sotheby’s International Realty allows consumers to visualize a home as their own before purchase by taking virtually staged images from a flat, 2-D screen into the house itself through the power of AR.
“The launch of Curate by Sotheby’s International Realty has generated excitement throughout our global network and we are proud to see our sales associates adopting this technology and using it as we intended,” said John Passerini, global vice president of interactive marketing, Sotheby’s International Realty Affiliates LLC.
“The Sotheby’s International Realty brand has always been a leader when it comes to adapting new technologies to the real estate industry and understanding homebuying trends,” said John Passerini, global vice president of interactive marketing, Sotheby’s International Realty Affiliates LLC.
He added: “Almost a decade ago, we committed to only displaying high-resolution photography on our website; we then had the foresight to understand that video would become increasingly important to homebuyers and so we introduced high-definition videography to our website; and then came 3D and Virtual Reality Tours with Matterport. We recognized that augmented reality is the way in which people will shop in the future and when Google approached us to be an official launch partner for ARCore, we knew it was the right move.”
With the augmented reality app, it is now possible for sellers to let buyers visualise how an empty room will look like fully furnished, instead of the traditional way of staging a home with props before putting it on the market.
In essence, Curate allows potential buyers to have a preview of how their ideal home can look like, thereby curating the entire homebuying and selling experience. On an advanced level, PropTech like the augmented reality app, Curate, is the latest buzz word in the industry.
PropTech startups offer tools for every stage of the consumer journey, from listing to selling and offering projection based on proprietary algorithm driven by big data. The real estate industry is fast transforming to provide transparent information in a fast and efficient manner, benefiting various stakeholders, including the end consumers.
Mr Paul Ho, chief mortgage consultant at iCompareLoan, commenting on the augmented reality app said, “it is true that proptech start-ups are fast changing the real estate industry. But as the transaction process between buyers-sellers-agents is streamlined, a human touch is still vital.”
“So, in this new landscape, where artificial intelligence is fast replacing work traditionally done by property agents, agents must quickly upgrade or die” he added. .
“The modern Property Agent must move beyond simply being a “walking google”, where they hardly know anything. The common thing that the Property Agent says is, “Let me get a banker to help you”. “Let me get this, get that to help you.” It is high time that Proeprty agents master the basics in property financing and refinancing and taxations, CPF and so on.”
This is where iCompareLoan comes in to provide a 2 – 3 days course to help property agents dial-up to the transformation in the real estate industry. Property agents who don’t currently have the time could use iCompareLoan’s Home Loan Report (TM) to run these reports for their customers. That is the bare minimum, because both buyers and sellers expect higher professionalism.
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